Brand Blunders

Recently Naomi Simson of Red Balloon tweeted about an article called ’10 Worst Brand Blunders of 2010′ Click here for the full article.

As my clients know, I’m passionate about Branding. It can make or break your business.

Geoffrey James of lists his top 10 Brand Blunders and the lessons…here they are:

Blunder #10: GM Dumps the Chevy Nickname
Lesson learned: A foolish consistency is the hobgoblin of little minds

Blunder #9: Dell’s Internal Meltdowns
Lesson learned: No brand, however lustrous, can long survive a lousy product

Blunder #8: Oprah’s New Logo
Lesson learned: When hiring a graphic designer, hire the one who isn’t color-blind

Blunder #7: Politicians Hiring Strippers
Lesson learned: Don’t choose a strategy that conflicts with your stated values

Blunder #6: Primark’s Padded Bikinis for Kids
Lesson learned: If you’re in retail, hire buyers who aren’t complete idiots

Blunder #5: The GAP Logo Yank-Back
Lesson learned: If it ain’t broke, don’t fix it.  Then don’t fix it again

Blunder #4: Johnson & Johnson’s tainted medicine
Lesson learned: Don’t poison children, no matter how good it looks on the bottom line

Blunder #3: Toyota goes into Denial
Lesson learned: Don’t inhale your own smoke

Blunder #2: BP does Damage Control
Lesson learned: If your CEO is a jackass, keep him away from the press

….and just in case we needed proof that even when you are one of the biggest ‘organisational machines’ in the world, ignoring customers needs can be a flawed strategy…

Blunder #1: Obama loses his Luster
Lesson learned: Don’t solve problems that the customer doesn’t think are important…especially when the customer is freaking about something entirely different.



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