What to do when sales are bad…

We’re in a tough climate, sales are harder to get than they were pre-GFC (Global Financial Crisis).

This doesn’t mean it’s time to bail and run, although many good businesses are choosing to get out of the hard slog of seemingly overwhelming effort and I don’t blame them. Sometimes there’s a point when a business owner has had enough and that makes it the right time for them.

I’d like to give you a couple of tips to give you a kick start:

  1. Is your offer/product/service still current? – Look at your offer compared to the marketĀ today.
  2. Are you reaching your target consumer? – Is the person who will purchase from you, still hearing about you or from you?
  3. How are you building more consumers? – What strategies are you using to gain ground? (even if it feels like you’re losing some)
  4. Get some help – Get fresh eyes on your business for pointers.

The answers and outcomes of the above will get you back on track.

Contact me if you’re up to the ‘fresh eyes’ stage or need some help with doing a review of where your business currently stands and I can help.

Kathy Smail

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