I recently read an article written by Pattie Simone (President of Write-Communications and and also founder of which was listed on Women
It was titled Branding Matters. Here’s Why

The article is fantastic even though is an old one! Pattie gives a well-rounded approach to Branding. Click the title above or here to read the article in full.

I particularly like her main points:

  • Consistency in your look and message
  • Living your brand 24/7. Focusing on what makes you fabulous
  • Patience. Establishing brand recognition and an avid fan base may take years of combined advance prep work and visibility in the market

Branding is a solid way to ensure that your product or service is creating a presence within your market. Yes, it can take time but careful allocation of funds and time can create you a multi faceted approach which is working away in the background while being visible in the foreground for your business.

A Branding plan can be simple but effective…contact me if you’d like some help!


Kathy Smail

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