I recently read an article written by Pattie Simone (President of Write-Communications and Market-Advantage.com and also founder of WomenCentric.net) which was listed on Women Entrepeneur.com.
It was titled Branding Matters. Here’s Why
The article is fantastic even though is an old one! Pattie gives a well-rounded approach to Branding. Click the title above or here to read the article in full.
I particularly like her main points:
- Consistency in your look and message
- Living your brand 24/7. Focusing on what makes you fabulous
- Patience. Establishing brand recognition and an avid fan base may take years of combined advance prep work and visibility in the market
Branding is a solid way to ensure that your product or service is creating a presence within your market. Yes, it can take time but careful allocation of funds and time can create you a multi faceted approach which is working away in the background while being visible in the foreground for your business.
A Branding plan can be simple but effective…contact me if you’d like some help!