It’s not who you know..you know? Part 2
Previously I’ve chatted about Valarie Khoo’s article here. She talked about utilising the existing customers or clients that you already have and building your business through them. I agree absolutely that this is vital lifeline for your business and I’d like to expand that thought for those of you who are starting a business.
Starting a business can be hard work. I have clients who have started a business and I’d like to share a strategy that helped them.
- Create a customer wish list – Look around you and write down everyone that you know who may be interested in your product or service
- Refine the List – Look through the names and place the names in groups. Use the most obvious first. For example; Family, Work, School, Social, Hobby etc
- Target your Groups – Target your approaches to each specific group, looking for ways to reach more than one person in a group at the same time
It can be daunting to be staring at a customer base of none so start with those you have around you…after all they have a vested interest in helping you…they might even like you!
Remember, if you need help you can also call me for a catch up.