Identifying the target customer for your business can mean many things. These questions can help. Think about the customer who:

• purchases regularly
• purchases for a specific purpose
• visits periodically but purchases
• browses but may not purchase

If you have a service based business rather than a retail business just alter these questions to some of the following. Look for the customer who:

• demonstrates loyalty by buying regularly
• buys periodically but not regularly
• calls for a quote but doesn’t ever follow through with the job

These questions can help to build a picture of your target customer as identifying them can start the process of building a plan for addtional sales.

Enjoy!