I need Sales (Part 2)

Identifying the target customer for your business can mean many things. These questions can help. Think about the customer who:

  • purchases regularly
  • purchases for a specific purpose
  • visits periodically but purchases
  • browses but may not purchase

If you have a service based business rather than a retail business just alter these questions to some of the following. Look for the customer who:

  • demonstrates loyalty by buying regularly
  • buys periodically but not regularly
  • calls for a quote but doesn’t ever follow through with the job

These questions can help to build a picture of your target customer as identifying them can start the process of building a plan for addtional sales.


Kathy Smail

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