I regularly get clients who tell me that they “just need customers” which translates to that they “just need sales”. In essence they’re right; more customers and sales are vital for additional cash flow but a desire isn’t enough. It’s as if they believe that simply making the request is enough to get more customers streaming through the door.

Getting additional sales can be tricky especially when sales are getting tougher to secure.

Ask yourself these questions to start planning:

• Who is an example of my target customer?
• Is my target customer buying from me?

We’ll discuss these questions next time.

Enjoy!