It’s not who you know? Part 2

Previously I’ve chatted about Valarie Khoo’s article here. She talked about utilising the existing customers or clients that you already have and building your business through them. I agree absolutely that this is vital lifeline for your business and I’d like to expand that thought for those of you who are starting a business.

Starting a business can be hard work. I have clients who have started a business and I’d like to share a strategy that helped them.

  1. Create a customer wish list – Look around you and write down everyone that you know who may be interested in your product or service
  2. Refine the List – Look through the names and place the names in groups. Use the most obvious first. For example; Family, Work, School, Social, Hobby etc
  3. Target your Groups – Target your approaches to each specific group, looking for ways to reach more than one person in a group at the same time

It can be daunting to be staring at a customer base of none so start with those you have around you…after all they have a vested interest in helping you…they might even like you!

Remember, if you need help you can also call me for a catch up.


Kathy Smail

It’s who you know…you know? Part 1

One of my favoured blogs is Valarie Khoo’s Enterprise, one of The Age blogs, and I’d like to share a column she wrote a while ago. Click here for the whole article but I’d like to share some of her great points.

She says that one of a business’ best assets is their database and that the people that you already know can continue to be significantly supportive of your  business and be responsible for growing your business even further. She advises four points to work on:

  • Ensure that your database is in a format that is easy to use
  • Promote yourself to these customers/clients regularly
  • Implement a referral program
  • Any promotion which is designed to attract new customers/clients captures at least basic contact information


Kathy Smail

Networking for shy people…

The Venture is one of the biz blogs that I read and recommend. It’s a old article but well worth reading.

Tony Featherstone writes in ‘easy to work with’ language and his blog post from April 9th 2010 was titled, ‘Networking for shy people’ Click here to read the whole article.

His main points were:

1.   Be yourself

2.   Plan your network
3.   Have a networking routine
4.   Listen
5.   Be prepared
6.   Less is more
7.   Give without asking
8.   Don’t waste time
9.   Don’t annoy people with technology
10. Don’t give too much

I absolutely concur particularly with his point no. 2 & 3. It’s crucial to have a plan and routine that you are comfortable with.

I advise my clients to target networking to their industry and sometimes even to their product/s. Which also means that you can change networking oportunities and functions as your business grows and your focus alters. Don’t even forget that you’re the driver, not any organisation or group. The opportunities are there to assist not dictate to your time.

Remember that I can create a targeted plan for you if you need any pointers.


Kathy Smail

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