Increasing Sales by Re-distributing Workload

As times have got tighter, many businesses have had to retrench staff in order to survive. Many have decided to hang on to their ‘income producing’ staff and trade off their admin or support staff and generally and middle management staff.

This produces the dilemma that admin tasks are under pressure and many internal processes are struggling.

One strategy is to re-distribute workload by utilising some of your ‘income producing’ staff to pick up some of your admin and support functions. This may be difficult when your staff have already been through a tough time as the business has be taking hits but can provide a significant pay off when you work it through.

Step outside your business for a few minutes and brainstorm but don’t think about personalities, preferences or tasks at this point.

1. Look at your current distribution of work that is coming into the business. Is there available time that could be utilised within the business? Remember any amount of time is valuable.

2. Which admin or support tasks could be undertaken by an someone who knows about the business but may not be necessarily ‘admin trained’?

Put that list aside and start another…

3. Do any of the current staff have any particular leaning towards working outside of their current job?

4. Would any staff want to help out even if not an initial choice?

Take both of your pages and look for any easy matches first.

Next work on the less obvious ones.

Don’t forget, you can contact me if you’d like me to facilitate this process specifically for you.


Kathy Smail

What to do when sales are bad…

We’re in a tough climate, sales are harder to get than they were pre-GFC (Global Financial Crisis).

This doesn’t mean it’s time to bail and run, although many good businesses are choosing to get out of the hard slog of seemingly overwhelming effort and I don’t blame them. Sometimes there’s a point when a business owner has had enough and that makes it the right time for them.

I’d like to give you a couple of tips to give you a kick start:

  1. Is your offer/product/service still current? – Look at your offer compared to the marketĀ today.
  2. Are you reaching your target consumer? – Is the person who will purchase from you, still hearing about you or from you?
  3. How are you building more consumers? – What strategies are you using to gain ground? (even if it feels like you’re losing some)
  4. Get some help – Get fresh eyes on your business for pointers.

The answers and outcomes of the above will get you back on track.

Contact me if you’re up to the ‘fresh eyes’ stage or need some help with doing a review of where your business currently stands and I can help.

Kathy Smail

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