One of my favoured blogs is Valarie Khoo’s Enterprise, one of The Age blogs, and I’d like to share a column she wrote a while ago. Click here for the whole article but I’d like to share some of her great points.

She says that one of a business’ best assets is their database and that the people that you already know can continue to be significantly supportive of your  business and be responsible for growing your business even further. She advises four points to work on:

• Ensure that your database is in a format that is easy to use
• Promote yourself to these customers/clients regularly
• Implement a referral program
• Any promotion which is designed to attract new customers/clients captures at least basic contact information

Enjoy!